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The same strategies mentioned above may be used to achieve this volume. To get the desired reach agencies may have to work with multiple operators, which may not be ideal. Specialized technology provider support advertisers and brands when it comes to aggregation of campaigns via multiple operators Limited customer knowledge in some segments: As discussed earlier, it is preferable to continue to build and deepen the preference profiles of consumers over time.

Because there is no current standard for the method of collecting this data or, indeed, for which data to capture, profiles may not currently provide enough knowledge to suit certain initiatives. Lack of integration into media planning and buying tools: Permission based mobile marketing can play a vital role in integrated marketing campaigns conducted across multiple channels.

Agencies need integration into industry-standard media planning and buying tools in order to effectively plan and buy this medium. Agencies will have to devote time and resources to understanding the mobile channel and the role of permission based mobile marketing. Development of Best Practices: Advertisers need to be able to answer questions such as, how should campaigns be worded to increase engagement?

What is the best frequency for messaging? When is the most effective time of day to engage with consumers? Which creative tools deliver the best response? How accurate is the preference profile information if consumer preference changes? Page 23 They must create industry-wide benchmarks for this medium against which advertisers can compare individual initiatives.

Limited number of successful case studies: Early adopters of this medium may be unwilling to share their success stories with competitors, but it is crucial to provide proof that brands can achieve their marketing goals. Costs may not offset revenue: Will the cost and technical challenge of gaining consumer permission outweigh the increased pricing they can receive for preference profiles? Awareness within the advertising community: Limited understanding of permission based mobile marketing opportunities among brands and agencies may limit acceptance while vendors build out their preference profiles and offerings.

Challenging business case to develop targeting enablers: Advertisers often desire to include other targeting mechanisms in addition to the preference profile, for example, real-time location. Ownership of the database: Brands, agencies, mobile network operators and mobile marketing companies all may play a role in gaining consent, creating and building preference profiles. If the core asset value is the data held in the database of preference profiles, who owns that data?

Many of these concerns are perceptions that are not validated by experience. Spam and unwanted messages: To date, permission based mobile marketing messages garner a high open and response rate, indicating that they are desired by consumers.

As the use of this medium grows, it will be important to limit the frequency of messaging and to consider the timing. For example, in Vietnam, the industry has implemented a best practice of ceasing messaging-based advertising at 7 p. Page 24 For example, in the United States, mobile operators strictly regulate the SMS market to ensure texting remains spam free. Marketers have to operate with SMS certificates and can only communicate with consumers that have opted in.

Even in the U. This means the average mobile user receives no fewer than 40 unwanted messages a year. Additionally, many countries in developing markets do not have any regulations at all for these areas, but careful consideration about protecting consumers should still be given.

Gaining consent: The rules for obtaining explicit or implicit consent to receive a message differ, as do requirements for informing consumers. Sending messages to consumers inviting them to give their permission also may be regulated in some areas. Data security and Privacy: Which entity will be held responsible for breaches of the database or unwanted messages?

Maintenance of Do Not Message database: In the United States, email marketers are required to maintain a suppression file of email addresses that should not receive marketing. Brands and agencies also maintain their own suppression lists. MNOs can maintain suppression file databases of MSISDNs that can be referenced prior to any permission based mobile marketing campaign, but the mobile web may need an independent database. Future regulation: In any new medium, regulation lags far behind innovation.

As permission based mobile marketing grows in volume and technology becomes still more sophisticated, the industry should voluntarily incorporate best practices learned from other interactive media to assure regulatory bodies that marketing is done ethically. The industry should also work closely with regulators and keep them informed of progress in order to make sure that reactive legislation does not inhibit the ability to engage consumers.

Page 26 The MMA has set as a goal of developing permission marketing into a separate and distinct part of mobile marketing. We want brands and agencies to see it as separate from mobile advertising or mobile as part of promotion or direct marketing.

Ciangiulli alcatel-lucent. Makin alcatel-Lucent. Matl vodafone. Page Total views 5, On Slideshare 0. From embeds 0. Number of embeds Downloads Shares 0. Comments 0. Likes 7. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips.

Visibility Others can see my Clipboard. Cancel Save. Exclusive 60 day trial to the world's largest digital library. To the command line enthusiasts: Some quick know-hows for Upgrading to VS To the command line enthusiasts: Some quick know-hows for Upgrading to VS I already read this blog, the most important morale here and above as well , is that interproject dependencies are not converted with VCUpgrade, but that is not a problem, I have a way around that, and it worked well using VS while it was working.

Sometimes not every time , VCUpgrade will read directories and files that are NOT related to the project being upgraded, while I only see it OPENING the project file it is supposed to upgrade, not reading it, so it seems to me that the problem is in fact not related to the project file, rather VCUpgrade itself.

If still no help, would you mind sharing me a simple sample? I will try to update it in my side. Both attempts failed the usual way, but VCUpgrade from VS created an incomplete project file, I don't know, if you can get anything out of it. The other projects being read are not related to additional include directories. Thanks for your understanding.

And then I clean and rebuild this app, and then run it, I could get the result like the following screen shot, so it works well in my side. I found that the similar issue has been submitted to the connect report, if possible, you could refer it.

Hope it could help. It is a common way to recognize those who have helped you, and makes it easier for other visitors to find the resolution later. No problem Jack. The project originally causing the problem for me Apache 2. I think I just cracked part of the problem: I was under the impression, that the "VS x86 Native Tools Command Prompt" was for all practical purposes identical to a regular command prompt, where you have just run the vcvars Well, true, expect for a tiny detail Running VCUpgrade from the VS prompt works, and so does running it from a regular prompt with vcvars It would have been nice if it had told me what was missing, instead of claiming the.

So, what remains now is that it still doesn't work using VS express - it hasn't got the same environment variable vcvarsall calls vcvars32 and does nothing further , so setting it makes no difference, and it doesn't work from either command prompt, nor from the IDE, actually. Even with the small sample, I just get a "Test. Jack, you had tried using VS Ultimate with success, I will have a go at that too, and get back with the result, but for now, the problem still exists for VS Express. I doubt that the VS Express version has some limitations.

In VS ultimate version, we could get the information, if possible, you could check it in your side. Hezbollah, Al Qaida, organized crime, and others are the chief benefactors to counterfeiting. Lastly, the impact that counterfeiting has on legitimate companies costs the U. Unfortunately no. Only brands that have chosen to participate in the program are available. Tell your favorite brands about us! Any Brand participating on VerifyMyProduct.

Tell us about it! To report a fake, scroll down. Concerned yet? Vodacom currently offers their customers 2 main contract types, namely traditional contracts and prepaid vouchers that are used to recharge their available balance. It has always been a serious drive for Vodacom to move their prepaid base onto contracts to increase revenue and retentions, together with motivating clients who are on Contract to renew their package types and upgrade their handsets.

However, the customer experience at that time of Upgrading their contract was very negative. Not only were customers never aware of their upgrade status, but when they did decide to upgrade, the process was marred by long waiting times in store queues, improper help regarding features of new handsets, or waiting on the line to speak to a call centre agent!.

Upgrades would be facilitated easily, with no need from the user to ever contact the Vodacom call centre, all direct through the MobiSite!



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